E-commerce + photography
Dress San Francisco is a boutique store carrying a wide range of leading contemporary designers, unique pieces that a hard to find in your department store. Good photography is the key in e-commerce business. Dress needed to achieve a consistent good look of new items, with clear guidelines for the new hires.
MY ROLE: Create a seamless process of posting new items on the website. Find flaws in existing web coordination processes and suggest on ways to improve.
SKILLS/TOOLS: Photoshop, Shopify, copy writing, photography, UX.
SEE FULL WEBSITE @ dresssanfrancisco.com
I took photos of new items, edited them with "ghost mannequin" technique, added short copy and item description. The process is extremely detail-oriented and time sensitive.