MY ROLE: Refresh website on existing platform - Weebly. Initiate and manage promotions and special events.
SKILLS/TOOLS: Photoshop, Weebly, copy writing, photography, UX, HTML.
First Crush is a casual-upscale Restaurant and Wine Bar serving New American cuisine, all-California wine list. The goal of website is to give the romantic, mouth-watering feel through creative visuals and copy.
SEE FULL WEBSITE @ FIRSTCRUSH.COM
The website had to get more info for the main page, new photos and more info on special events at First Crush.
Dinner menu had to be print in-house because of seasonality of food ingredients. Small plates have the highest margin at First Crush. Thus, we decided to promote sharing plates style of dining in the menu. And of course pairing everything with wine!
I chose wine stains as a brand feature of First Crush to underline playfulness at casualty of the restaurant.
Wine flight glasses were placed on the paper mats above. All 14 flights had unique descriptions of wines and varietals. Our wine library included about 200 California wines, so this was a great way to guide a customer, so that she finds the favorite wine.
I created concept and executed on diverse marketing promotions. Promotions were both in print and digital.