Anya Kern Designer
First Crush Main Page.jpg

First Crush (Website+Marketing)

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First Crush

MY ROLE:  Refresh website on existing platform - Weebly. Initiate and manage promotions and special events.

SKILLS/TOOLS: Photoshop, Weebly, copy writing, photography, UX, HTML.

(website+marketing)

First Crush  is a casual-upscale Restaurant and Wine Bar serving New American cuisine, all-California wine list. The goal of website is to give the romantic, mouth-watering feel through creative visuals and copy.

 

Web Design

SEE FULL WEBSITE @ FIRSTCRUSH.COM

The website had to get more info for the main page, new photos and more info on special events at First Crush.

 

Menus

Dinner menu had to be print in-house because of seasonality of food ingredients. Small plates have the highest margin at First Crush. Thus, we decided to promote sharing plates style of dining in the menu. And of course pairing everything with wine!

DINNER MENU

I chose wine stains as a brand feature of First Crush to underline playfulness at casualty of the restaurant. 

 DESERT MENU 

DESERT MENU 

 WINE FLIGHT MAT/MENU

WINE FLIGHT MAT/MENU

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Wine flight glasses were placed on the paper mats above. All 14 flights had unique descriptions of wines and varietals. Our wine library included about 200 California wines, so this was a great way to guide a customer, so that she finds the favorite wine. 

Marketing Materials

I created concept and executed on diverse marketing promotions. Promotions were both in print and digital.

 PROMOTIONAL EVENT BANNER (Valentine's Day)

PROMOTIONAL EVENT BANNER (Valentine's Day)

 PROMOTIONAL EVENT BANNER (Pinot Noir Tasting)

PROMOTIONAL EVENT BANNER (Pinot Noir Tasting)

 PROMOTIONAL EVENT BANNER (NYE)

PROMOTIONAL EVENT BANNER (NYE)

 FIRST CRUSH PRIVATE LABEL

FIRST CRUSH PRIVATE LABEL