H2O+ had a challenge in achieving the desirable quality of the product and marketing materials. One of the roadblocks for that was the inability to re-release the artwork after a certain time. When analyzing the process, I noticed that physical and digital prototyping wasn’t implemented at crucial points of the process.
What is prototype?
A prototype is a mock up of the product you build. A prototype explains the core of the project, and helps you quickly eliminate the mistakes that can be made. A prototype should be quick is a quick interim stage in the process. It could be something as simple as hand-drawn sketches, printed in house and put together physical mockup, or more elaborate models that are placed in the environment that they will live in.
If a picture is worth 1,000 words, a prototype is worth 1,000 meetings.
- IDEO proverb
Some of the steps in the process of implementing prototyping culture were as following:
Web prototypes: blocks, landing pages, mobile. Invision implementation.
Mockups of packaging in house. Cutting and glueing corner.
Comps and additional rounds of produced packaging included in production SOW.
Banners and print ads in the environment they need to live in.