VISUAL IMAGE SALON
Web design + Branding refresh
Visual Image Salon has been delivering the best hairdressing to the Bay Area for the past 35 years. The goal of the new website was to show experience, professionalism, and volume the clients get there. More than 30 talented VI stylists are dedicated to career long learning and sharing their knowledge with their clients.
MY ROLE: Refresh brand identity with simple, timeless visuals. Create new products and landing pages for promotions. Create initial mockups in Sketch. Interview stylists for their bios. Create promotional digital and print materials.
SKILLS/TOOLS: Photoshop, Shopify, copy writing, photography, Sketch, UX, HTML.
SEE FULL WEBSITE @ VISUALIMAGESALON.COM
Previous Visual Image Salon website had lengthy paragraphs of valuable info that had to be shorten with easy to understand visuals and tag lines.
Main page serves as the source of most important information and as the main catch for clients to be convinced to book an appointment. Thus we decided to make an accent on our staff and their professional training.
Photography execution had a big role in this projects. With the help of creative team, staff photoshoots where executed on site.
Other pages serve as landing pages for promos and new products.
Brand identity refresh
We refreshed Visual Image brand since the last time more than 10 years ago. New brand guideline include:
- All shades of grey
- Golden inserts
- Black and white photos
- Vertical ribbon of logo
All print material for Katletki are made with Photoshop and InDesign tools.
Visualization is the main key in presenting new promos.
Print materials include mirror sticker, flyers, internal promotional materials, posters.